The EDM story begins in the late 1980s with Charles El Koubi, a French pharmacist, working at a time when medical ultrasound was revolutionizing diagnostics. Frustrated by the poor quality of ultrasound accessories available, he decided to create something better.

Armed with firsthand clinical experience and a passion for innovation, he developed his own gel formula—Krystal. What started as a single bottle of gel quickly grew into an entire product line, setting the foundation for EDM to become a leading supplier of ultrasound supplies and accessories.

As EDM grew, its mission remained clear: to provide clinicians with better products—smarter, higher quality, and more cost-effective solutions that optimize patient care. This vision—first realized in France—soon gained international momentum, shaping EDM’s reputation for excellence across Europe and beyond.

What began as a single innovation quickly evolved into a company known for its precision, reliability, and commitment to patient care. Over several decades, EDM expanded across Europe, the Middle East, and Africa, building a reputation for delivering high-quality medical supplies with a level of personalized attention that set us apart.

Nearly ten years ago, EDM took a bold step forward. After years of working alongside his father and mentor in key roles throughout the company, Benjamin El Koubi recognized the opportunity to expand EDM’s impact beyond Europe. 

Together, father and son envisioned a new chapter for the company—one that would bring EDM’s expertise and commitment to excellence to the United States. That vision became reality with the establishment of EDM Medical Solutions, the U.S. subsidiary of EDM Imaging.

While we operate on a different continent, our core values remain unchanged. EDM Medical Solutions has quickly earned the trust of healthcare providers across the U.S. and Latin America, forging the same deep relationships that have long defined our presence abroad.

With a rapidly expanding product portfolio and a commitment to operational excellence, we continue to set new standards for what it means to be the partner of choice. From our U.S. office, we're able to ensure reliable product availability and personalized support for healthcare providers.

Today, as EDM continues to grow, we remain laser focused on delivering high-quality solutions that clinicians appreciate—because at EDM, our mission is clear: to help you enhance patient care.

What began as a single bottle of ultrasound gel has evolved into Krystal, a trusted name in ultrasound accessories, Ob/Gyn supplies, and beyond. Born from clinical expertise and a deep understanding of healthcare providers’ needs, Krystal was developed to set a new standard—one that delivers exceptional quality, cost-efficiency, and patient safety without compromise.

More than just a product line, Krystal is a benchmark for excellence, ensuring that every procedure benefits from—what we like to call—Krystal Clear results and uncompromising performance. While our roots are in ultrasound imaging, our commitment to quality and innovation has led us to expand Krystal into Ob/Gyn instruments and other essential medical supplies, with even more solutions in development—all designed with the same Krystal Clear standards that define our brand.

Today, Krystal remains a cornerstone of EDM’s legacy of innovation, reinforcing our commitment to providing high-quality, clinically trusted solutions to healthcare providers worldwide.